ROSEWOOD HOMES SCORES BIG WITH 6-ELIANT AWARDS INCLUDING EARNING THE 2011 HOMEBUYERS’ CHOICE AWARD FOR PROVIDING THE BEST “OVERALL PURCHASE & OWNERSHIP” EXPERIENCE IN AMERICA

Rosewood earns top score in America for the second consecutive year.

“Rosewood Homes is the undisputed leader in the delivery of an extraordinary customer experience,” stated Eliant’s Bob Mirman.

SCOTTSDALE, AZ. (February 7, 2011) –  Rosewood Homes, a Scottsdale-based homebuilder, was recently honored with the 2011 Eliant Homebuyers’ Choice award for “Best Overall Purchase and Ownership Experience in America.”  This was the second year in a row that Rosewood Homes led the homebuilding industry. In addition to earning the overall award, Rosewood also earned the highest score for “Construction Experience,” “Customer Service Experience” and providing the best “First Year Quality” of any builder in America. Rosewood also dominated its volume segment by earning first place honors in six of the seven different categories in the “Medium sized builder category” including best “Purchase Experience” and best “Design Selection Experience.”

Robert Mirman, Chief Executive Officer of Eliant, announced the results of more than 55,000 surveys which were administered throughout 2010 to all recent homeowners from over 190 major homebuilders across the nation.  The surveys were used to determine the winners of the 2011 Eliant Homebuyers’ Choice Awards in which 134 builders received a sufficient number of surveys to qualify for this year’s annual competition.  Mirman, whose firm was the first to systematically conduct nationwide surveys of new home buyers in 1984, said that the survey results confirm the growing commitment of homebuilders to the delivery of an extraordinary customer experience.

“No one understands more about a home’s quality or the customer experience than the people living in the new home.  Based on our survey results, these recent homebuyers are increasingly pleased with the quality of their new homes and the level of service they received from homebuilders throughout the first year after move-in. We are also pleased to note that the scores of this year’s winners are even higher than last year. Moreover, these surveys show the size of the builder and its status as a public or private company has little to do with the successful execution of that commitment,” said Mirman. Mirman added: “In fact, one of our shining stars again this year is Rosewood Homes, a  privately owned homebuilder headquartered in Scottsdale, Arizona. Rosewood Homes is the undisputed leader in the delivery of an extraordinary customer experience. For the second year in a row, Rosewood Homes earned the highest overall score of any builder garnering Rosewood Homes “The Eliant” for the “Best Overall Customer Experience.”

Rosewood Homes builds architecturally impressive, custom-quality homes in the Phoenix Metropolitan Area with three actively selling neighborhoods: Rosewood at DC Ranch, Mountain Gate at Vistancia and Stone Gate in Montecito at Estrella.  Throughout the years, Rosewood’s homes have been honored for their livability, innovation, architectural beauty, construction quality, custom quality detailing and tremendous value with each home being constructed to meet or exceed the EPA’s Energy Star guidelines for energy efficiency and the “Gold Standard” from Environments for Living (EFL). Moreover, Rosewood’s “Signature Construction Program” exceeds the industry standard for quality and craftsmanship, helping Rosewood earn dozens of awards including the prestigious “Small Volume Builder of the Year” Award at the 28^th Annual MAME Awards.

“Every aspect of our organization is committed to providing industry leading customer satisfaction, quality and design in a few exclusive neighborhoods each year,” said David M. Kitnick, President of Rosewood Homes.

About Rosewood Homes

David M. Kitnick, a second generation contractor, grew up in the homebuilding industry and has built thousands of award-winning, environmentally sensitive and energy efficient homes since 1986. Over the past 25-years, he and his team have earned some of homebuilding’s most prestigious honors including “Best Affordable Single Family Detached Home in America” by the National Association of Homebuilders and been recognized 3-times as “Builder of the Year” by the Homebuilders Association of Central Arizona including earning the coveted “Grand Award” and the “Small Volume Builder of the Year Award.” For more information about Rosewood, please visit www.rosewoodhomes.com.

About Eliant

Founded in 1984, San Clemente, CA-based Eliant has long been recognized as the nation’s leading provider of specialized consumer research services for the nation’s home building industry. The firm offers world-class customer surveying services via e-mail, mail, or telephone to hundreds of home building industry firms in 39 states and Canada. Eliant has earned an international reputation by providing a wide range of sophisticated customer experience management strategies for home builders, lenders, design firms and other firms interested in improving their customers’ loyalty. For further information about the survey methodology and a complete list of winning home builders, please visit www.eliant.com.